TX-Total Car Care Experts

A brand that is being re-burnished and committed to growth by adding tires to the revenue stream. Midas is a great value buy. Midas is owned by Michelin & Sumitomo.

Founded in 1956, today Midas has grown to over 2,100 locations worldwide. In the early days, we sold the best muffler on the market and it included a national warranty “for as long as you own your car.” This was unheard of and soon, other companies followed our lead. Fast forward to today. Vehicles consistently perform well even with more than 100,000 miles. Drivers are owning their vehicles longer and driving more. Fittingly, the Midas brand has evolved to that of total car care experts, offering a wide variety of maintenance and repair services to support customers in maintaining their vehicles for as long as possible.

In addition to national advertising and marketing efforts, we provide all franchisees with marketing templates for local efforts. Franchisees in many markets also have formed advertising co-ops to develop local ad strategies to drive traffic. Through the Midas system, those co-ops keep the branding consistent and powerful. Midas also uses in-store marketing to let customers know about the additional services we offer. Our point-of-sale system tracks customers’ information and the needs of their vehicles, which allows you to send targeted marketing mailers and coupons to prospects and customers who might need automotive work soon. Making it easy to send a coupon or a reminder ahead of time so they don’t have any reason to shop elsewhere for service.

Inventory Included: No

Training & Support:

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes

Training: Yes

Training and support program details:

2 weeks in classroom
1 week in the field

Site Selection Assistance: YES
Lease Negotiation Assistance: YES

Mentor following training: YES
Length of mentoring Franchisee: 12 Weeks

Owner Qualifications:

While previous automotive experience is always welcome, it is not required! The ideal Midas franchise candidate is someone who is..

A proven communicator and a people person
A motivated self-starter … a desire to sign your own checks!
Customer service focused and has a passion for helping the public
An “aggressive” follower; someone who follows a system with a passion
Able to take guidance and is a GREAT listener!
Knowledgeable with profit & loss management
Understanding of marketing vs. advertising
Social media intelligent
Committed to giving back to the community that supports it
A Leader
Emotionally prepared for being ALL IN … YOU ARE YOUR COMPANY!
If this sounds like your client, reach out to us today for more information on how to get them started!