FL-Rowing Studio Franchise

Row House is revolutionizing the rowing exercise segment! Recognized by serious athletes for decades as one of the most effective forms of full-body exercise, Rowing is one of the main pillars of fitness and works the upper body, lower body and core all at once. With our inclusive program design and communal experience, all levels of clients can benefit from our non-impact group workouts as over 85% of the body’s muscles are worked with every stroke! Why work different muscle groups on different days, when you can work all in a single workout with us?

We are a Coach-led, 45 minute class of up to 25 and we row as a crew! We alternate between cardio work on best-in-class Ergometer Rowing Machines and bodyweight strength training on the floor. The freedom of controlling your own resistance allows you to maintain rhythm and swing with the group, while selecting your own difficulty level.

Row House caters to a broad age range, uni-sex market. In fact, much of the inspiration behind Row House comes from a co-founder’s cousin, who adopted rowing at age 60 and rowed each day until 94 years old, declaring it as his secret to a long and healthy life! Row House is an early mover in the group rowing boutique fitness segment and the first to be launching nationally in all markets across the country, with the infrastructure to support rapid growth.

The Row House team has designed several signature, proprietary class formats in order to fit the needs and aspirations of many clients, from young to more senior, and from beginner to advanced. We want there to be a good class fit for anyone, and have therefore perfected a unique approach to ensuring an inclusive, team-oriented experience and the most effective results for clients from this this full-body exercise.

This Row House approach includes:

The widest array of rowing-centric classes available anywhere
Brand new state of the art equipment in every studio, including top-quality ERG Rowers and smaller hand-held equipment to incorporate during floor-based intervals to ensure a balanced, full-body workout every time.
Inspirational studio space encompassed by rowing and team-centric images, unique lighting and an incredible sound system.
Instructors row WITH the class, but also move around the studio off of the rowers to motivate and inspire members throughout the experience, and to enhance the communal component of the experience
Row House is an inclusive and affordable experiential retail concept offering unparalleled group classes.

What makes Row House a great franchise to own and operate?
As an early mover in the Rowing boutique fitness segment and the ONLY Rowing fitness concept offered as a national Franchise opportunity, Row House will leverage the high amount of private, independent existing awareness and demand in markets nationwide and provide a business opportunity for entrepreneurs to enjoy an outstanding margin business that is ultra simple to operate. A Unique and Unmatched User Experience! As an Executive Model, you can effectively hire someone to Manage the Studio and spend your time developing your other interests. Plus, no need for certified fitness instructors or specialized licensed employees, we take instructors through RHU, which is a thorough Row House University training regimen. Row House instructors are performers and are able to control a class, but can be easily taught the concepts of rowing to become instructors with no prior rowing experience. Instructor labor pool is therefore vast, where even spin, yoga, pilates, HIIT, etc. ins tructors, or personal trainers, can supplement income with us and easily become Row House instructors because they already understand kinesiology, anatomy, etc. and can be taught rowing terminology quickly.

Inventory Included: No

Training & Support:

Financial Assistance Provided: NA

Site Selection Assistance: We will assign franchisee a local commercial RE broker to aid in their site selection process. This broker works on all XPO brands in the market and can leverage relationships with landlords where we have already placed XPO units. We also have a VP of Real Estate on the XPO level who works to build relationships with national REITs and also pre-approves sites throughout the county (we currently have 800+ pre approved sites).

Lease Negotiation Assistance: Our XPO RE team & the local broker will help with the LOI & lease negotiations. We also have a panel of pre-approved attorneys to review/approve all lease language.

Recruiting Assistance: XPO has a national recruiter who will help franchisees with job postings.

Co-Operative Advertising: Yes

Training: Franchisor support: initial training, on-going support, help lines, field support, annual meetings, advertising, central purchasing, etc.

Strong Starts

Site selection and lease negotiation
Studio construction management
Franchise Row House University week-long training
Initial hiring visit & Grand opening visit
Ongoing Support

Monthly support calls – to track business progress
KPI training
2X yearly field support visits – Bi Annual Review
Turn key annual marketing calendar
Marketing Support
Real Estate and Construction Support

Exceptional National Vendors assist in every aspect of Real Estate
Site Evaluation
Site Selection
Lease Negotiation
Lease Review
Architecture
Engineering
Construction Management

Owner Qualifications:

Function of the owner/daily tasks:

Oversee Real Estate Site Selection and Lease Negotiation (Corp provides knowledge and support here, additionally have contracted 3rd party vendors to support real estate and construction management)
Oversee Grand Opening (Corp provides knowledge and support here and spends time in-Studio with Owner/Manger after initial training at corporate offices)
Oversee Marketing (Corp provides knowledge, plan and support here)
Manage The Manager(s) (Corp provides knowledge, tools and support here)
Manage Finance/Accounting
Hire, Train, and Manage Manager
IDEAL CANDIDATE: As a SEMI-ABSENTEE model in franchising, Row House may be presented to a candidate (with any background) that qualifies based on the required financial criteria. We are looking for franchisees with basic business skills that can manage and motivate a team, have sufficient financial resources, and will follow the blueprint of a proven business model. If your candidate has these qualities, then they are a prime candidate to own a Row House Franchise!

WHAT KIND OF FRANCHISEE ARE WE LOOKING FOR?

Great business partners to work with
Looking to follow the play
Manage the manager skills
Personable communication skills
Ability to manage KPI’s
People who want to make a difference in the community
Looking to be a part of something bigger than themselves
Financial requirements of 500K net worth and 100K in liquidity