The History of Franchising
The
earliest signs of franchising in the United
States dates back to the 1850's just after Isaac
Singer invented the Singer Sewing Machine. During
his search for an effective and affordable way
to distribute his product for his company, the
Singer Sewing Center, Singer ran into problems
that prevented his company from becoming successful.
His first problem was a lack of capital for
manufacturing his machines. Secondly, no one
was willing to buy his sewing machines without
first being taught how to use them, which required
effort that most traditional retailers could
not provide. Singer's solution was to charge
licensing fees to business people who would
own the rights to sell his machines in certain
geographical areas. They would also be responsible
for teaching consumers how to use his machines,
thereby creating sales opportunities. Using
the licensing fees to fund manufacturing, he
was then able to afford to build his machines
and then ship them directly to his newly formed
distribution network.
Like most prosperous business ventures, Singer's
idea got noticed; and over the next several
decades, many other companies began to copy
and enhance his business model. At first, companies
like Coca-Cola introduced franchising into their
bottling and manufacturing areas in order to
reduce financial risk. Later, companies such
as McDonald's and Burger King took franchising
to a whole new level by creating some of the
largest franchise networks in the world. Today,
there are thousands of successful franchise
companies with outstanding business models that
provide products and services to consumers and
businesses all around the world! |