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| Advantages of Franchise Businesses |
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Experience:
Franchises already have several units
up and running. They know the issues you
will face, and the problems you will have.
They have already figured out how to handle
them successfully. They can get your business
up and running quickly. |
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Training:
You will be taught everything you will
need to know to start and operate your
business. Your training will be thorough
and ongoing. |
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Support:
You will have the advantage of ongoing
managerial, marketing, sales, and research
and development support to keep up with
market and business developments and conditions. |
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Site
Selection: You will receive advice and
support in selecting a site, negotiating
a lease, and arranging the build-out of
your facility for maximum efficiency and
cost-effectiveness. |
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Name
Recognition: Brand names offer your customers
a consistent feel and product/service
delivery experience that provide a competitive
advantage difficult for independent businesses
to duplicate or afford. |
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Advertising:
You will be provided with professionally
prepared and well-tested advertising and
promotion programs and materials that
can provide a huge advantage in competitive
markets. Cooperative marketing programs
with the franchiser and other franchisees
can provide national scope exposure at
affordable prices |
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Simplicity:
Franchisers try to keep your business
as simple as possible. They want you to
concentrate on the activities that will
generate maximum sales and profitability. |
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Friendship:
You will have the advantage of a network
of franchisees experiencing the same successes
and challenges as you. This network provides
you with a valuable asset for shared experiences
and advice, as well as ongoing opportunities
to make life-long friends. |
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