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Advantages of Franchise Businesses
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Experience: Franchises already have several units up and running. They know the issues you will face, and the problems you will have. They have already figured out how to handle them successfully. They can get your business up and running quickly.
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Training: You will be taught everything you will need to know to start and operate your business. Your training will be thorough and ongoing.
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Support: You will have the advantage of ongoing managerial, marketing, sales, and research and development support to keep up with market and business developments and conditions.
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Site Selection: You will receive advice and support in selecting a site, negotiating a lease, and arranging the build-out of your facility for maximum efficiency and cost-effectiveness.
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Name Recognition: Brand names offer your customers a consistent feel and product/service delivery experience that provide a competitive advantage difficult for independent businesses to duplicate or afford.
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Advertising: You will be provided with professionally prepared and well-tested advertising and promotion programs and materials that can provide a huge advantage in competitive markets. Cooperative marketing programs with the franchiser and other franchisees can provide national scope exposure at affordable prices
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Simplicity: Franchisers try to keep your business as simple as possible. They want you to concentrate on the activities that will generate maximum sales and profitability.
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Friendship: You will have the advantage of a network of franchisees experiencing the same successes and challenges as you. This network provides you with a valuable asset for shared experiences and advice, as well as ongoing opportunities to make life-long friends.

 

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